When you're creating content, it's no longer about can I stuff this keyword multiple times on the page. So when you're doing keyword research, you want to look at your main search term that you're trying to rank for and you also want to make a list of associated search terms on there. Now, having that keyword on your page definitely helps but more importantly than the individual keywords is the total meaning of that page. So even if you don't have the keyword “lawn mowing service” on your page and somebody searches for it, you may rank for the term “lawn mowing service” even though you're not talking about that and you don't have the keyword on your page. They're all different keywords, but they all mean essentially the same thing and Google understands that. So associated keywords would be “long maintenance service” or “lawn landscaping service” or “lawn mowing service”. When doing your keyword research you want to look at your main keyword and also associated keywords. Google looks at what the page means, what is it all about? Regardless if that keyword is on the page or not, it's looking for meaning.Īnd to give you an example, say you're targeting a main keyword like, “lawn care service”, for your landscaping website. Google looks at a Web page and it looks at a website and it looks at the totality of it. SEO is no longer keyword based, its meaning based. They're getting much better at understanding intent and as marketers doing SEO, we need to understand and adjust our SEO strategy.
It wants to serve the pages that matches the intent of that searcher regardless of what they search for. That's how smart Google's gotten because Google does not want to serve a user the pages that have the most keywords on it. You really don't even need to have that specific keyword on your page anymore in order to rank for it.
After that, you would go out and try to get some links with that same keyword and hope you can rank for that keyword at the top of the search results one day.
You would have to add this keyword over and over again throughout the page. In the past, if you wanted to rank for a specific search term, you would have to make sure the keyword was in the title of the page and make sure that keyword was peppered throughout the page. It's no longer about keywords and It's no longer keyword based, its meaning based.Īnd what that means is Google has gotten really good at understanding meaning and understanding intent of the searcher and understanding content on a web page. SEO today is much different than SEO from two, three, five years ago. So would you rather have a web page where you rank for one keyword or one you can rank for dozens or even hundreds of keywords without doing really that much more work? So that's what we are going can talk about today. Today we're going to talk about SEO (search engine optimization) and ranking a web page for multiple keywords in Google.
How To Rank a Page For Multiple Keywords – Transcript Below